HR Marketing To Enter The Middle East By Mid-Year

ALOR SETAR (Kedah, Malaysia), Jan 29 (Bernama) -- Manufacturer of goat milk-based products, HR Marketing Sdn Bhd (HR Marketing), will penetrate the Middle East market by the middle of this year. Marketing Manager Shaiful Anuar Che Rus said the company would venture into Saudi Arabia and United Arab Emirates before spreading its wings to other Middle East countries. "There is strong interest among consumers in the region towards goat milk, especially in powder form. It lasts longer. "We have received many requests from companies in the Middle East for our products and we have identified several companies with the potential to become our business partners in Saudi Arabia and UAE," he told Bernama. Saiful Anuar said the Middle East market for goat milk-based products was huge and companies need to grab the opportunity and enter the market fast. "We will request assistance from the Halal Hub and the International Trade and Industry Ministry to help realise our intention," he said. The company also intended to market its cosmetic products in Dubai due to the huge potential for such products there. "We are also looking at the possibility of entering India with our health care items and have begun negotiations with potential business partners," he added. -- BERNAMA