Malaysia Airlines Amadeus Team Up To Unveil Booking Chatbot

KUALA LUMPUR, Sept 24 (Bernama) -- Malaysia Airlines Bhd has partnered with Amadeus to introduce MHchat, a flight booking chatbot, which helps travellers to book flights and pay through social media application Facebook Messenger. Group Chief Executive Officer Izham Ismail said the national carrier is committed to constantly improving its customer experience. “Our digital transformation strategy lies at the heart of this, as we continuously harness new and innovative technologies to enhance all touchpoints for our guests,” he said in a statement. Amadeus Asia Pacific, Airlines, Executive Vice President Cyril Tetaz said MHchat is a testimony to the airline’s commitment to evolving its digital channels. “Agility is crucial when working on innovative digital solutions, and working together with Malaysian Airlines, we have delivered this innovative platform in three months. Many airlines are embarking on turnaround transformation initiatives, driven by a real will to address competition but above all to improve the customer experience,” he added. Through Facebook Messenger, Malaysia Airlines’ customers can use MHchat for information on flights and bookings. Travellers can even complete a transaction, make a secure payment and receive the travel itinerary all within the same app. -- BERNAMA