More British Firms Eye Business Opportunities Via GREAT Campaign

KUALA LUMPUR, Sept 5 (Bernama) -- More British companies are looking at business opportunities in the fast-growing Malaysian economy following the successful GREAT campaign last year. The GREAT campaign is the United Kingdom (UK) government's biggest and most successful international marketing campaign and designed to showcase the very best of what Britain has to offer. This year, a total of 18 British brands have joined the trade mission to Kuala Lumpur and they will also explore the market opportunities in Singapore. UK Minister Grant Shapps, who launched the GREAT Week at the British High Commisioner's residence here said:"It is heartening to see so many new British brands entering this growth market, such as Hamleys that has opened its first Southeast Asia store in Kuala Lumpur, as well as Modalu England and Newens Tea House. "I hope the GREAT week results in more British brands doing likewise," he said in a statement Friday. The event also saw the introduction of several new British brands that have recently set up in the Malaysian market including fashion labels Lola Skye, New Look and River Island, which are exclusively available on ZALORA.com.my -- BERNAMA