Online marketing project for farmers

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BANGKOK, May 23 (TNA) – The Department of Agricultural Extension and Thailand Post have launched their e-market services for farm products via Thailandpostmart.com, initially targeting three groups of farmers.

Dares Kittiyopas, deputy director-general of the department, said the services covered premium fresh and processed farm products and Thailand Post delivered ordered products to customers within 24 hours. Farmers are able to choose payment methods and advertisements by themselves.

Initially the project involved farmers under the government’s big farmland project, Young Smart Farmers and farmers participating in community-based enterprises, Mrs Dares said. Interested farmers can apply for their participation in the e-marketing services at 200 post offices nationwide.

The Department of Agricultural Extension will educate farmers on e-market and select potential farmers. It has chosen products of 60 farmers and started to market products of three participants which are community-based enterprises.

For Young Smart Farmers, the department would begin with those in Chiang Rai province because they were capable and had a wide range of products including melons, sweet corns, riceberry and longan, Ms Dares said. (TNA)