Rak Ceramics makes a splash in Sao Paolo at Revestir 2015

DUBAI, 31st March, 2015 (WAM) -- RAK Ceramics, a global hi-tech manufacturer of lifestyle ceramics solutions with a turnover of one billion US$, announced its first ever participation at Expo Revestir, the biggest tile and stone exhibition in Latin America and the fourth largest exhibition in the industry globally. The exhibition took place earlier this month in Sao Paolo and attracted 45,000 visitors from top industry leaders, including architects, interior designers, retailers, builders and international buyers. RAK Ceramics’ 240 sq. metre booth featured highlights of the Maximus Mega Slab innovation, the largest tile in Gres Porcellanato, measuring a gigantic 1.5 x 3 metres. Maximus Mega Slab, produced using CONTINUA+ technology, was launched in February in Spain. The innovation will continue to be showcased throughout 2015 at a number of high profile trade shows and exhibitions around the world. Speaking on the event, Abdallah Massaad, CEO of RAK Ceramics, said, "Our participation at Revestir reflects our commitment to our vision to expand our geographical presence into South America, one of our frontier markets, and is considered an important point of entry for us into this fast growing market. We are proud of our global reputation as a high-tech manufacturer of the most innovative ceramics’ products, which attracted the CEO and President of The Brazilian Association of Manufacturers of Ceramics Tiles, Sanitaryware and Related Products to our booth. We look forward to being an integral part of this exhibition next year." RAK Ceramics’ total sales since 1991 reached AED 34.1 billion as of 31st December 2014. This is attributed to the continuous R&D efforts in technology and innovation along with a renewed focus on the company’s core product lines of tiles, bathware, tableware and taps. Stefan Schmied, President of Tiles and Sanitaryware division at RAK Ceramics, said, "RAK Ceramics’ presence in South America this year was very important for us. We are using our top of the line global innovations to chart new territories and increase our customer base. We are very pleased with our participation at Revestir, which captured excellent attention from visitors and enabled us to secure substantial sales volumes with many new customers who expressed strong interest in purchasing and partnering with RAK Ceramics." – Emirates News Agency, WAM – http://www.wam.ae/en/news/economics/1395278645168.html