Sharjah Summer promotional campaigns boosts hotel sector performance

SHARJAH, 29th August, 2016 (WAM) -- Sharjah Commerce and Tourism Development Authority, SCTDA, has said that this year’s international summer campaign had a positive impact on tourist numbers in the emirate. The promotional campaigns played a major role in the revitalisation of the tourist season as the number of visitors booking accommodation in the emirate increased in the summer season, with travellers from the GCC still topping the charts. Khalid Jasim Al Midfa, Chairman of SCTDA, said that the campaign launched by SCTDA and other government entities formed a strong collaborative strategy to promote Sharjah as a leading family destination in the region throughout the year. He explained that the campaigns organised by Sharjah Tourism in cooperation with the emirate’s hotels, which included a 20.6% deduction on accommodation rates, came as part of a promotional campaign launched halfway through this year under the name, ‘Sharjah, My Family Destination’. The latest Sharjah Tourism statistics reported that hotels in the emirate received AED378 million in revenues during the first half of the year, a 7% increase from the same period last year. Occupancy rates during H1 2016 reached 62%, as 878,006 hotel guests spent a total of 1.99 million nights across all establishments, a 19% increase compared to the first half of last year. – Emirates News Agency, WAM -http://www.wam.ae/en/news/emirates/1395299240542.html