ID :
343078
Tue, 09/30/2014 - 13:52
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South East Asia's Middle Class To Be Key Driver Of Future Growth Of Global Snack Sector

KUALA LUMPUR, Sept 30 (Bernama) -- South-East Asia's expanding middle class will be the key driver of the future growth of the global snack industry, said Nielsen Global Survey of Snacking. In a statement Tuesday, Nielsen, a global information and measurement company, said the survey showed that while Europe and North America made up the majority of worldwide snack sales, South-East Asia's developing nations were also contributing significantly to the category's growth. "With South-East Asia expecting to welcome almost 300 million new middle class consumers in the next decade, rising income levels and increasing discretionary spending in the region is expected to fuel growh in the snack food category in the coming years," it said. Its head of Shopper Insights for South-East Asia, North Asia and Pacific, Connie Cheng, said the region was the stage for the future growth of snacking for two key reasons: increased in consumption per capita and a growing middle class population. "To take a sizeable bite of the opportunity, it is important for snack food manufacturers to align strategies with the growing middle class and consumers' evolving taste and health considerations," she said. --BERNAMA

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