Tehran to host Intl. Brand Conference

Tehran, Dec 14, IRNA – The 9th International Brand Conference will be held here on January 5 with an aim of developing and promulgating the knowledge of brand management and interaction among investors, brand owners and elucidation of the importance of brand. Among other major objectives behind holding the conference mention can be made of preservation of the status of brand in stagflation era, importance of branding in the field of transportation and role and position of free zones in resistance economy with the orientation of export development. Determining the status of brands in food and agriculture industry in national branding for export development, development and improvement of business atmosphere by promoting the status of national brands and urban branding in tourism industry and its status in attracting foreign investment are among topics that will be discussed in the conference. Presentation of specialized articles in the area of brand, holding an exhibition on the sidelines of the conference, workshops and specialized as well as applicable panels are among other programs of the conference. Meanwhile, statues will be presented to successful brands in the resistance economy and plans of social accountability of brand corporations will be examined with an aim of appreciating top brands./end