Woven Thai textures become increasing popular overseas

BANGKOK, February 26 (TNA) - Woven Thai textures have become increasingly popular on regional markets, thanks to the success of the government's Free Trade Area (FTA) Fund in helping upgrade quality and designs of the Thai products to add their values and better meet consumers' demand. Adul Chotinisakorn, Director-General of the Department of Foreign Trade, under the Thai Ministry of Commerce, told journalists of the promising prospect on February 25, after leading members of a management panel of the government's FTA Fund for a field trip recently to follow up the assistance the fund has provided to local weavers of Ban Had Bai in Chiang Khong District of the northern Chiang Rai Province. Adul acknowledged that the local villagers have successfully developed their competitiveness in their production of woven textures through more innovative techniques and creative cultural applications assisted by the fund's members. Adul explained that the official fund, tasked with finding practical ways to assist Thai producers affected by the establishment of FTAs through the improvement or modification of their production processes, has successfully supported the local villagers in the Thai North so far to upgrade their woven textures to become more attractively-colorful and unique master pieces and increasingly popular among regional consumers with rising sale volumes and prices. Adul revealed that the assistance to the local villagers include support by experts to help apply mural painting techniques and traditional Lanna stories to the woven Thai textures to highlight their unique identity with more value-added selling points under the La Chrom Be Brand, together with the concept city crove of modern standards. According to the senior official, the assistance covers support for the local villagers to develop the varieties and the database of cotton, other materials, natural dyeing techniques and sources of raw materials used for their production, as well as cautions on pests and relevant diseases on the [http://www.lannatextiles.net/] website. "The assistance of the FTA Fund has been so successful that local villagers are expanding their production to more types of woven Thai products to meet the growing demand of regional consumers, including male and female apparels under the Lanna Natural Chrome Beats Spring-Summer Collection 2018”, said the senior official. The senior official noted that the FTA Fund has had the mandate to assist local producers in eight provinces in the Thai North, including Chiang Rai, Chiang Mai, Lamphun, Mae Hong Son, Phayao, Lampang, Phrae and Nan, in which three communities have been selected to be provided specially support for their upstream, middle stream and downstream production of the woven Thai fabric and other textile products. (TNA) .