Singapore Media Agencies To Take Part In Project Everyone

SINGAPORE, Oct 3 (Bernama) -- MediaCorp OOH Media, Posterscope and Blue 449 will participate in Project Everyone, said to be the world’s largest ever advertising campaign. Project Everyone is the brainchild of filmmaker, Richard Curtis, to assist the United Nation (UN) in its mission to end extreme poverty and tackle climate change by 2030, through an extensive range of media platforms. In statement Friday, MediaCorp OOH Media said 125 media companies worldwide would supply advertising space to display advertisements of UN's mission to seven billion people over seven days. "The advertisements, which were designed by Richard Curtis, will be shown in 450 cities in 28 different countries at well-known locations such as Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur, Orchard Road in Singapore and Times Square in New York," it said. The campaign starts from Sept 26 until Oct 3 this year. -- BERNAMA