ID :
422758
Thu, 11/03/2016 - 06:59
Auther :
Shortlink :
https://oananews.org//node/422758
The shortlink copeid
Do Malaysians Want To Rename Their Favourite Hotdog?
By Massita Ahmad
Bernama's correspondent in Singapore Massita Ahmad shares her take across
the Causeway.
SINGAPORE, Nov 3 (Bernama) -- They come in red or even brown hues, made from
meat, provide 210 kilocalorie per serving, preferably served hot and they
recently raised eyebrows in Malaysia.
Do you know what are they? The thing that I'm talking about goes by many
names - frankfurters, franks, wieners, weenies, tube steak, sausage but almost
everyone knows them as the delicious 'hotdog'.
The hotdog has been in Malaysia for decades now and sold by the fast food
outlets and vendors across the country while the raw hotdogs - frankfurters or
sausages - are easily available at the convenience stores or supermarkets.
However, recently a popular pretzel chain Auntie Anne was denied halal
certification by the Malaysian Islamic Development Department (JAKIM) for some
shortcomings including the name of one of its offerings "Pretzel Dog" and this
got many worked up.
Though hotdogs have nothing to do with dogs, an animal to be avoided in
Islam, JAKIM feared that the mere presence of the animal's name might be
confusing to the Muslims.
It was reported that JAKIM is set to start a step-by-step name change for
hot dogs all across Malaysia when street vendors and restaurants selling them
apply or renew their halal certification, causing further consternation.
So are Malaysians ready to see their favourite hotdog called something else?
Following the furore over the name change requirement, YouGov, a leading
global market research firm decided to check whether the name change will make a
difference. The firm conducted a four-day online survey on Malaysians from Oct
21, 2016 to see if renaming the hotdogs would make a difference, and if so what
would be the new name.
The study involved 941 Malaysians, of which 53 percent were men and 47
percent women with 60 percent of the respondents being Muslims.
So do Malaysians really care about renaming hotdogs? Interestingly, almost
60 percent of the respondents think the move is not going to make any
difference.
43 percent of the respondents said "no, not at all" while 16 percent said
"no, not really" while only 8 percent said changing the name would definitely
make a difference.
Even if Malaysians are to rename their favourite hotdog, what will be the
new name? More than half of the respondents preferred to simply call it
'sausages', followed by 'Pretzel Sausages' and 'Frankfurters'.
Interestingly, the study also revealed the most popular dressings or
accompaniments in savouring hotdogs in Malaysia. Seven out of 10 respondents
chose chili sauce as their favorite hotdog accompaniment followed by cheese,
mayonnaise, mustard and finally onions.
The study also revealed the Muslim dining trends with nine out of every 10
Muslim respondents saying they would only patronise Halal certified restaurants.
This clearly indicated the importance of Halal certification when it
comes to attracting Muslim customers.
In terms of whether Muslims feel that there are enough Halal certified
restaurants in Malaysia, the results show that 71 percent felt that there were
already enough Halal certified restaurants in the country while some felt there
could be more.
Though the hotdog episode in Malaysia may have raised eyebrows, even across
the Causeway, the study has made many interesting revelations. I'm still waiting
to see if my favourite hotdog will have a new name soon.
-- BERNAMA