'Bernama Gembo-Gembo Run 201'8, A Platform To Promote Bernama Products

SHAH ALAM (Selangor, Malaysia) Sept 22 (Bernama) – The ‘Bernama Gembo-Gembo Run 2018’ organised by the National News Agency (Bernama) for the first time Saturday aimed to promote the organisation's products and services to all levels of society. Its Editor-in-Chief, Zakaria Abdul Wahab said previously the community frequently saw the organisation as merely producing news and picture stories, but Bernama's functions had now expanded to cover various services. “Besides selling news to its subscribers which are now presented in the form of infographics, we have actually various other products and services which are yet unknown to many. “Bernama offers event management services, public relations services, book publication such as coffee-table books besides promotional services to anyone wishing to introduce their products to the general public,”he said when met after the run at the Taman Botani Negara, here Saturday. In addition, he said Bernama also had the InfoLib Bernama, which is an information archive where the services are like a news library because it gathers old news from the organisation itself as well as the major local newspapers to facilitate the people to make reference. He added that the news organisation which came into being 51 years ago always moved in tandem with the expansion of technology where Bernama also used the multimedia platform to present its news contents. “In view of this, Bernama organised the run such as this program where we go down on the ground and bring our products to the community so that they know that our organisation has other services in addition to news production,”he said. Zakaria also aimed to make the run into an annual event for Bernama to bring the organisation closer to the people. The five-kilometre run began at 7am and almost 1,000 participants from various strata of society took part in the event. -- BERNAMA