HITC Honours Media for Success of Kulluna Campaign

Doha, September 30 (QNA) - The Hamad International Training Centre (HITC) honoured over 50 representatives from media, healthcare and corporate executives for their contribution towards the success of its National Health and Safety initiative Kulluna. HITC Director and Chairman of Kulluna organizing committee Dr Khalid Abdulnoor Saifeldeen led senior healthcare staff and ConocoPhillips Qatar executives in honouring the contributors at a celebratory event held here at Sharq Village and Spa Monday night. Speaking at the event Dr Saifeldeen said, "This event celebrates the second anniversary of the Kulluna initiative launched in September 2012. I thank journalists from all forms of media for disseminating messages of Kalluna over the last two years on improving health, well-being and safety of our community in Qatar." He presented certificates and mementoes to editors, reporters, photographers, videographers, advertising and marketing staff from Al Sharq, Al Watan, Gulf Times, Qatar Tribune, public relations Agency222 and other magazines. Kulluna, Arabic word for 'all of us', campaigns to change behaviour and habits to improve health and safety. Its activities take many forms as its messages need to reach as wide an audience as possible, said Dr Saifeldeen. "Soon after its launch in 2012, we rebranded Kulluna to make a greater impact on various audiences. Its new visual language is a direct interpretation of the 'Multiplier' concept. It is organic, fluid and timeless beyond the trendy. The Kulluna brand is constantly adapting and growing," he added. Under the aegis of Hamad Medical Corporation (HMC), the Hamad International Training Centre co-ordinates the Kulluna Campaign in co-operation with founding sponsor ConocoPhillips Qatar, medical institutions and educational organistaions here. (QNA)