Italian Ministry Comes Up With Unique Way Of Promoting Culture Amidst Covid-19

KUALA LUMPUR, March 31 (Bernama) -- The Italian Ministry of Foreign Affairs and International Cooperation has launched the campaign #WeAreItaly #staytunedonIT to promote the most creative and vital side of Italian culture worldwide amid the ongoing COVID-19 epidemic. “Renowned Italian artists such as Andrea Bocelli, Paolo Conte, Ramin Bahrami, Uto Ughi, Tiziano Ferro, Nicola Piovani, Paolo Fresu, Andrea Griminelli, Rita Marcotulli and Fabrizio Bosso support the initiative and have realized video-messages to invite the world to stay connected with Italian culture,” said the statement, which was made available to Bernama by the Embassy of Italy in Kuala Lumpur. The campaign will also promote several virtual cultural initiatives that many Italian institutions are offering to a wide Italian and international audience. The initiative will see the ministry posting new videos and new contents that will be promoted through a Dedicated Web Page and its social channels, including the YouTube Channel and the network of Embassies, Consulates and Italian Institutes of Culture. According to the ministry, this initiative is being done to project the image of a country that is always capable of producing and promoting culture and entertainment of the highest quality. Also highlighted are the “web culture” offered by museums and archaeological parks, libraries and archives, festivals and theatres, cinema and live entertainment, TV, radio and publishing, which can be accessed through #staytunedonIT. -- BERNAMA