Sber recognized as strongest banking brand globally, most valuable in Russia in 2022

MOSCOW, January 19. /TASS/. Sberbank has again been recognized as the best in the world by Brand Strength by Brand Finance Global 500, with the highest Brand Value in Russia, the country’s top lender said in a statement on Thursday. It also entered the global top 200 most valuable brands, ranked 163rd as of the end of 2022, according to the statement. Sber has retained its position in the top league by Brand Strength, ranking 16th globally and 1st in Russia. According to Brand Finance’s latest report, in spite of the current situation, the Russian bank showed high financial results, improved its products and services, and retained customer trust, securing its rightful place among major valuable global brands. Brand Finance is a leading international consulting firm with a focus on brand valuation, running a network of offices in 20 countries. The Brand Strength score is calculated using a balanced mix of indicators, including brand investment, brand equity, and brand performance. Read more