Apollo Tyres To Ride On Tie-Up With MUFC To Expand In ASEAN, Malaysia

KUALA LUMPUR, Oct 12 (Bernama) -- India-based Apollo Tyres Ltd aims to ride on its successful association with Manchester United Football Club (MUFC) and expand in ASEAN, including Malaysia, a key growth market for its business. Apollo Tyres, an international tyre manufacturer and a leading brand in India, is the "Official Tyre Partner" for MUFC in 129 countries. "Our association with MUFC has helped increase the awareness of Apollo across select markets over the last two years, and helped us in our brand journey in the ASEAN region and support our growth initiatives in Malaysia," Chief Marketing Officer Marco Paracciani said in a statement. Apollo Tyres is very excited by the opportunity to leverage on the MUFC association as the club enjoys a very large fan following in Malaysia, its Head-ASEAN, Shubhro Ghosh, said in a statement here Monday. "Malaysian consumers continue to buy into its value propositon, resulting in more than 100 per cent growth for the company's sales in Malaysia in the last quarter. "We believe this association will help us sustain and further increase our growth momentum as we continue to increase our footprint in one of the most important markets for Apollo Tyres in the ASEAN region," he added. -- BERNAMA