MixRadio Launches Asia Pacific Roll-Out Of Music Streaming Service

SINGAPORE, May 23 (Bernama) -- MixRadio has launched the Asia Pacific roll-out of a music streaming service onto all mobile platforms at Music Matters Singapore Known for its ease-of-use and highly personalised music streaming service, the free MixRadio app can now be downloaded from app stores in Singapore, Malaysia, Indonesia, Thailand, Vietnam and India. Previously owned by Microsoft and Nokia and available only on Windows Phone, MixRadio’s recent acquisition by one of the world’s fastest growing mobile messaging service, LINE, means the service is now unleashed on Android and IOS platforms. MixRadio's vice president for APAC, Jamie Robertson said at the launch here: "We’re excited to be bringing our personalised and easy-to-use music streaming service to a huge new audience in the Asia Pacific region. "For many people this will be the first time they have been able to experience MixRadio. "We’re confident they will love the simplicity of the experience, the quality of the personalisation we deliver, as well as the offline mode which is a unique offering in our industry that lets you take your music anywhere and avoid high data charges." He also said MixRadio is already available in 31 countries and has been developing and improving its personalised music offering over many years. Today also brought the announcement of a major new co-marketing partnership with HTC. MixRadio will exclusively provide music updates for HTC’s BlinkFeed, providing personalised music news tailored to the users’ music tastes. -- BERNAMA