Hyundai, Kia to hold promotional weeks at Shanghai Expo

By Kim Young-gyo
HONG KONG, May 12 (Yonhap) -- South Korea's two leading carmakers will hold
promotional events at the ongoing 2010 World Expo in Shanghai to publicize their
products to Chinese consumers, company officials said Wednesday.
South Korea's No. 1 automaker, Hyundai Motor Co., and its smaller affiliate Kia
Motors Corp. will set up a booth for the 14-day special event starting from June
7, aiming to boost their brand images in China, the companies said in a
statement.
The carmakers will showcase their products in addition to presenting breakdance
and musical performances that use recycled materials as percussion instruments.
The Shanghai Expo kicked off on May 1 for a six-month run, with South Korea and
some 190 other countries and 50 international organizations participating.
China's importance for the South Korean carmakers has grown significantly.
Hyundai and Kia aim to sell a combined 1 million units in China in 2010, up 23
percent from last year
Hyundai and Kia sold 570,309 and 241,386 units in China last year, respectively.
Hyundai Motor, which has been the official auto sponsor for FIFA, the world
football governing body, since 2000, will also stage publicity campaigns during
the FIFA World Cup finals scheduled to be held in South Africa next month.
ygkim@yna.co.kr
(END)

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