Samsung Electronics makes deal with James Cameron for 3D content

Samsung Electronics-James Cameron


SEOUL, May 14 (Yonhap) -- Samsung Electronics Co., South Korea's leading
electronics maker, said Friday it will work with director James Cameron, whose
blockbuster "Avatar" started a 3D wave in the movie industry, to create new 3D
content.
Cameron and his Avatar team will produce concerts and music videos featuring
South Korean singers in 3D, which will be used to market Samsung's 3D TVs, the
company said.
Cameron helped launch Samsung's 3D HD LED TV -- the world's first -- in the
United States in March, hailing the arrival of hi-definition 3D TVs as a
breakthrough for the future of entertainment.
3D technology, which gives an illusion of depth on a flat screen, has been
aggressively pursued by global TV makers, including Samsung Electronics and LG
Electronics Inc., both of South Korea, and Japan's Sony Corp.
Riding on the huge global success of Avatar, TV makers have been increasingly
betting on 3D TVs to drive sales growth and larger profits.
Global demand for 3D TVs could reach 15.6 million units in 2013, leaping from an
estimated 1.2 million this year, according to research firm DisplaySearch.
sam@yna.co.kr
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