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49182
Thu, 03/05/2009 - 16:19
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GULFOOD 2009 PROVES LUCRATIVE FOR MALAYSIAN EXHIBITORS

By Muin Abdul Majid

DUBAI, March 5 (Bernama) -- The just-concluded Gulfood 2009 exhibition has
proven to be a goldmine for the 47 participating Malaysian companies, having
chalked up confirmed orders to the tune of RM68 million (US$18.37 million).

Malaysian trade commissioner in the United Arab Emirates (UAE), Noraslan
Hadi Abdul Kadir, said sales under negotiation during the four-day show which
ended on Feb 26 amounted to RM51.5 million (US$13.91 million)and required
further follow-ups.

"The Malaysian exhibitors received many trade visitors and 6,373 trade
enquiries during the exhibition," he told Bernama on the outcome of the 14th
edition of Gulfood, billed as Middle East's largest specialised foodstuff,
beverage and equipment show at the Dubai International Convention and Exhibition
Centre (DICEC) and Airport Expo Dubai (AED).

The Malaysia External Trade Development Corporation (Matrade) brought in the
Malaysian exhibitors made up of manufacturers and suppliers of various food
products and beverages, many trying to enter the Gulf and neighbouring markets.

Products from Malaysia exhibited at the show included sauces, health food
supplements, vegetable oil, chocolates, energy drink, coffee and tea,
ready-to-eat frozen food, cocoa, confectionery items, biscuits, health food,
fruit juices and packaging products.

The Malaysian pavilion at the DICEC was a hive of activity during the
exhibition, with company representatives present doing their best to pitch their
products to potential customers as well as agents and distributors from around
the region and beyond.

Noraslan Hadi said Malaysia's exports of processed foodstuff to the UAE
increased from RM221.5 million(US$59.86 million)in 2007 to RM381.8 million
(US$103.18 million) in 2008, an increase of 72.4 percent.

They consisted mainly of processed meat products, snack food
and confectionery.

"Malaysian food products are widely accepted in this part of the world
because of its stringent standards and high quality," said the trade
commissioner.

"In addition, Malaysia's halal certification gives the products an added
advantage in marketing the food products here," he said.

Gulfood organiser, Dubai World Trade Centre (DWTC), said more than 3,300
companies from 76 different countries participated in the event, utilising
Gulfood as a platform to launch new products and expand operations in the Gulf
Cooperation Council (GCC) states comprising Bahrain, Oman, Qatar, UAE, Kuwait
and Saudi Arabia.

It said Gulfood attracted over 45,000 visitors from more than 150 countries.

According to Matrade, industry data showed that Dubai was one of the largest
importers of food products in the region with imports of foodstuff and beverage
valued at over US$4.32 billion in 2007 compared to US$3.87 billion in 2006.

More than 75 percent of its imports of foodstuff are for re-export to other
Gulf countries.

Despite the global economic crisis, the UAE retail sector continues to grow,
supported by the upgrading of existing retail stores and the addition of new
mega retail stores. In retail value, the food service market is valued at
US$4.36 billion.

The food service sector is estimated to grow by an average of seven percent
annually over the next five years. Dubai and Abu Dhabi account for 80 percent
of the total food service market.

Matrade said besides the growing local market, UAE had also established
itself as the re-export centre of the Middle East, supplying to more than 1.8
billion people in the region, including countries like Iran, CIS countries,
Africa, neighbouring Gulf states, Iraq, India, Pakistan and others.

During 2007, UAE's recorded re-exports were valued at US$32.78 billion, of
which prepared foodstuff amounted to US$603 million.

Food products are mainly re-exported to neighbouring Gulf countries, Iran,
Afghanistan, Africa and CIS.

DWTC chief executive officer Helal Saeed Almarri said Gulfood's achievement
at this critical time was a testament of the global confidence in the
exhibition's capabilities to deliver and increase business and investments, much
needed to boost the economy.
-- BERNAMA

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