AirAsia Inks Agreement To Sponsor QPR Away Tshirt

KUALA LUMPUR, Dec 30 (Bernama)-- AirAsia Bhd Friday has signed an agreement with QPR Holdings Ltd, the parent company of Queens Park Rangers Football Club, for the sponsorship of the QPR away tshirt in the Barclay Premier League. In a filing to Bursa Malaysia (Malaysia's stock exchange) Friday, AirAsia said the agreement shall be for a term of one year and it would pay QPR a sum of GBP350,000 for the duration of the term as sponsorship fees. Hence, the company said it would receive among others the right to be the official away shirt sponsor of QPR, the designation of official partner of QPR and licence to use QPR intellectual property for advertising and promotional purpose. --BERNAMA