Enrich Members To Earn Reward Points Via Facebook Booking

KUALA LUMPUR, Jan 6 (Bernama) -- Members of Malaysia Airlines (MAS)'s loyalty and frequent flyer programme, Enrich, can now earn 1,000 "Enrich Miles" every time they book flight tickets via Malaysia Airlines (MAS)'s Facebook, MHbuddy, under an ongoing campaign. Under the "Enrich Gift 4 Buddies" programme, which ends on March 31, 2012, some 1.9 million members worldwide stand a chance to earn and burn miles each time they purchase eligible fare tickets on MAS or with of its 20 airline partners. Senior vice-president (Corporate Marketing and Loyalty Programme), Raja Nordiana Zainal Shah said:"Some 80 per cent of MHbuddy users are Enrich members, and therefore this is a great opportunity for us to recognise our loyal members online with such rewards." Meanwhile, executive vice-president (Customer Experience), Mohd Salleh Ahmad Tabrani said the campaign was a key push on social media to offer better customer experience for passengers. MHbuddy, the first e-business application with a social media layer to be used by an airline, allows MAS passengers to book their flight, check-in online as well as share their travel plans with their social circle all within the confines of Facebook. -- BERNAMA Malaysia