Etihad Airways bags Expedia 'EMEA Airline Campaign of The Year'

Abu Dhabi, March 11, 2012 (WAM) - Etihad Airways has won the prestigious Expedia online travel campaign of the year award for the second year in a row. The award is given by Expedia Media Solutions, the media division of Expedia Inc. The 2011 EMEA Airline Campaign of the Year is awarded to an airline which creates the most impactful regional campaign of the year encompassing engagement, creativity, relevancy and stellar results. Presented to Etihad Airways Chief Commercial Officer Peter Baumgartner and his commercial team at the ITB travel fair in Berlin, this is the second year running the United Arab Emirates flag carrier has picked up the honour. Etihad Airways received recognition for implementing great online marketing campaigns which utilised brand integration, user experience and engagement, social media and video strategy as well as driving an impressive market share shift of over 200% during their campaign. Expedia Media Solutions has been recognising advertising campaigns since 2008. Winning campaigns need to be truly breakthrough - by leading in design, creativity, engagement, integration and innovation as well as offering noteworthy results for the partner. - Emirates News Agency, WAM