Singapore Food Shows Launches E-Shop To Market Malaysia's Sarawak Brands Online

KUCHING (Sarawak, Malaysia), Oct 9 (Bernama) -- Singapore’s established food and beverage (F&B) exhibition organiser, Singapore Food Shows on Friday launched an e-shop to market Sarawak brands in the republic following its collaboration with the Sarawak Trade and Tourism Office Singapore (STATOS) and Bountiful Harvest Pte Ltd. STATOS said in a statement that the Singapore Food Shows, as organiser of the largest and longest-running F&B exhibition in the republic since 2004, is now moving online to provide Singapore consumers and featured global brands with a safe, secure and easy-to-use platform amid the COVID-19 pandemic. “Working closely with STATOS, the Singapore Food Shows e-shop is expected to greatly benefit its featured global F&B brands, which include several brands from Sarawak (an east Malaysian state),” the statement said. STATOS chief executive officer Chew Chang Guan said the Singapore Food Shows e-shop would be a perfect platform to launch Sarawak’s premium products to Singapore consumers. “The high visibility that our brands will receive, powerful digital marketing tools, and an expansive audience are only a few of the many reasons we're excited about the e-shop,” he said in the statement. According to him, the primary objective has always been to generate and grow Sarawak’s export trade to Singapore and beyond, in line with the state's vision to triple domestic exports and to become a net food exporter by 2030. Sarawak-owned Bountiful Harvest, an importer and distributor of the state’s agriculture and F&B products in Singapore, will be taking part as one of the e-shop’s major vendors to market brands such as MUSC Sarawak Laksa Paste, Rajaborneo Honey, Qin Yan Lin Bird Nest, KOPIMAS, LECOS, KokoRich and 2bi. In addition, STATOS will also be hosting lucky draws on the platform to highlight and promote Sarawakian products. “We want to make sure that the whole island of Singapore is aware of Sarawak’s agriculture and F&B products, which are of good quality and highly sought after. This digital marketing effort is an extension of Sarawak’s digital transformation journey of providing local businesses and brand names the opportunity to enter the global marketplace and help open up its tourism trade. “STATOS is encouraging all potential local exporters and producers of F&B products to reach out to us in order to help create an impetus for Sarawak’s economy,” Chew added. The Singapore Food Shows’ e-shop can be reached at https://singaporefoodshows.com.sg and those planning to launch strategic investment or trade initiatives between Singapore and Sarawak can visit the STATOS website at https://statos.com.sg/. -- BERNAMA