Sky News Arabia launches across the Arab World

Abu Dhabi, May 7, 2012 (WAM) - Yesterday, Sky News Arabia, the multi-platform 24-hour Arabic rolling news channel, broadcast for the first time to over 50 million homes across the Middle East and North Africa. A joint venture between Abu Dhabi Media Investment Corporation (ADMIC) and BSkyB, the UK's leading pay television provider, Sky News Arabia will offer a new and fresh approach to news across the Arab world. A channel committed to providing independent news, whatever the story, Sky News Arabia will offer its audience must-view content from breaking stories to sport, from business to entertainment. The channel is supported by an Editorial Advisory Committee - a first for the region - to ensure Sky News Arabia delivers balanced, accurate and consistent news. Broadcasting from its state of the art head-quarters in Abu Dhabi, the channel promises a new horizon in the way it delivers news across multiple platforms. Servicing the tech-savvy generation, Sky News Arabia also launched its mobile apps - available on iPad, iPhone, Blackberry, and Android devices. Key features include live streaming, news photo galleries, interactive maps as well as the ability to share stories via social media. The website, http://www.skynewsarabia.com, which launched in BETA form in February, is now fully completed with features including blogs from presenters and correspondents, live twitter feeds and the ability for users to interact and comment on the topics of the day. At a launch ceremony hosted by the Chairman of ADMIC and Sky News Arabia, Dr Sultan Ahmed Al Jaber, over 400 guests were witness to a live countdown of the launch from the Jumeriah Etihad Towers in Abu Dhabi. Promising objective and impartial news delivery Dr Al Jaber said in his launch speech: "The region demanded an Arab news product which incorporates both the technological developments and the fast changing media consumption habits that are transforming how news is gathered and disseminated. The channel will broadcast on Transponder 15 on Arabsat Badr 4, Transponder 14 on Nilesat 201, on du IPTV and e-Life platforms plus in high definition on the OSN pay-TV platform as well as the Abu Dhabi TV Network. – Emirates News Agency, WAM