ID :
520253
Thu, 01/24/2019 - 00:45
Auther :
Shortlink :
https://www.oananews.org//node/520253
The shortlink copeid
Kobe Beef Leather Goods to Be Promoted Overseas
Kobe, Jan. 23 (Jiji Press)--The western Japan city of Kobe has started developing products made with leather from Kobe beef cattle, aiming to capitalize on the strong name recognition of the renowned beef brand among overseas consumers.
Despite the popularity of the meat both in and outside Japan, the leather has so far been distributed without being differentiated from leather from other cattle.
As a first step, the city of Kobe will showcase 10 items, including a wallet, a bag and men's shoes, developed jointly with a business operator in the city, at an exhibition in Paris on Thursday.
Leather from carefully raised Kobe beef cattle is "softer than products from other beef cattle," according to a leather specialist. The city government aims to promote the high quality of Kobe beef leather to media outlets, buyers and designers.
The city is also developing small items using leather from wild boars. Although some 1,000 boars are captured in the city every year, their skins have been previously discarded.
Ahead of the exhibition, a city government official said, "We hope to sell (the leather) to global fashion brands."
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