ID :
227728
Mon, 02/13/2012 - 17:44
Auther :
Shortlink :
https://www.oananews.org//node/227728
The shortlink copeid
Malaysia Lures MoreTourists From India, Pakistan
KUALA LUMPUR, Feb 13, (Bernama) -- Tourism Malaysia is mounting a 10-day
sales mission to India and Pakistan from Tuesday as the Southeast Asian country
eyes more tourists from South Asia.
Led by Tourism Malaysia acting director-gereral Azizan Noordin, the
Feb 14-23 mission will travel to Ahmadebad, Bangalore, Mumbai and New Delhi in
India, and Karachi in Pakistan.
The tourism promotion agency said that Malaysia was targetting 720,000
tourists from India and 70,000 from Pakistan for 2012.
"Among the objectives of the mission are to strengthen Malaysia's standing
as a premier travel destination and increase tourist arrivals from the South
Asia market.
"It will also provide Malaysia's tourism industry players the opportunity to
develop and strengthen cooperation with their Indian and Pakistani
counterparts," Tourism Malaysia said in a statement Monday.
The sales mission comprises tour operators, hoteliers, state tourism
agencies, Tourism Malaysia said, adding that the focus market segments for South
Asia were families, first-time travellers, youths and repeat travellers.
It said the delegation would highlight new and innovative tourism products
such as the 1Malaysia Contemporary Art Tourism Festival and 1Malaysia
International Shoe Festival besides promoting Malaysia as a second home and
business tourism destination.
Tourism Malaysia launched its new television commercial campaign for the
South Asia market in November 2011, showcasing the country as a high-end holiday
destination and focusing on luxury and premium products.
In line with the televisyen campaign, Tourism Malaysia will continue to
promote the country's premium destinations through the tagline "Every Dream
Needs a Destination", the statement said.
Last year, 693,056 tourists from India and 73,046 from Pakistan visited
Malaysia.
-- BERNAMA