Sophie Paris Eyes 20,000 MLM Members In Malaysia By Yearend

KUALA LUMPUR, Jan 12 (Bernama) -- French fashion brand SOPHIE Paris expects to enlist 20,000 members for its multi-level marketing (MLM) system in Malaysia by end of 2012. "We are the first MLM fashion company to enter Malaysia and hope that this will open a great business opportunity for Malaysia by engaging in a network marketing business," said Founder and Chief Executive Officer Bruno Hasson. Malaysia's sense of fashion was very strong and the country was a perfect market to develop, he said at the official opening of SOPHIE Paris' flagship store and launch of the brand's inaugural catalogue line here Wednesday. Meanwhile, Managing Director Geoffrey Bagot said Malaysia was a dynamic and fashion conscious nation that presents an ideal new market for the brand. "We expect to grow the brand by engaging with the distributors around the country. "Our products are mainly designed by French professionals who are regularly updated with fashion trends all around the world," he said. -- BERNAMA