India top revenue contributor, WC hugely successful: FIH

New Delhi, Mar 10 (PTI) India contributed a major chunk
of revenue earned by the International Hockey Federation and
the ongoing World Cup here is commercially a huge success, the
FIH said on Wednesday.

At the FIH media summit here, Marketing Manager of the
world body Steven Morris revealed that India has been the top
revenue contributor, mainly from television, while top hockey
countries like Germany, Australia and Pakistan fared very
poorly in this aspect.
"Most of FIH revenue come from very few countries.
India's contribution in revenue is more than 50 per cent than
second-placed the Netherlands. Malaysia, Argentina and USA
also contribute," Morris said.
"In countries like Pakistan, Spain, China, Australia, New
Zealand, United Kingdom, South Africa, Singapore and Middle
East, it is difficult to sale hockey on television," he said.
He said looking at the commercial success of the
tournament, India would be an integral part of FIH's effort to
lift the profile of hockey in the world.
"It is a challenge to administrators how to market hockey
in India. Commercially, India is a huge market for hockey and
the World Cup a huge success. India will have to be an
integral part of any future FIH plans to lift the profile of
the game," he said. MORE PTI PDS
SDE


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