IPL announces truce with broadcasters over coverage

Mumbai, Mar 12 (PTI) The Indian Premier League on Friday
announced it has reached a settlement with the National
Broadcasters' Association (NBA), paving the way for the
television channels to cover the cash-rich T20 league event.

Hours before the start of the third season, the
NBA, the IPL officials and Set Max, the tournament rights
holder, re-discussed the coverage issue and resolved the
dispute.
"We (IPL and NBA) have jointly agreed that there is a
way to go forward," IPL Chairman Lalit Modi said at a press
conference here.
"We're going to review it (the agreement) in June. The
idea was to go forward. Both parties have taken great measures
to go forward. I am extremely thankful to Sony (official IPL
broadcaster) and the NBA. Both parties had a long dialogue
before coming to an understanding last night," he said.
Protesting against the "arbitrary guidelines" and
contentious clauses regarding the tournament footage, the NBA
had last month announced boycott of the six-week long, multi-
million sporting event.
Asserting that neither the broadcasters nor Sony had
diluted their respective stand, Modi said, "what we've done is
that we have come to a mutual understanding for what is
beneficial to the fans." PTI VKV
AHM


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