TOURISM MALAYSIA CONTINUES TO WOO SINGAPOREANS TO MALAYSIA

SINGAPORE, Oct 5 (Bernama) -- Tourism Malaysia has reinforced its 2011
advertising campaign, "Malaysia: A Million Experience to Share," by leveraging
55 buses wrapped with their new thematic advertising in Singapore.

This is in line with the positioning of "Malaysia Truly Asia," and its
expression as a multi-cultural destination with a myriad of experiences.

Tourism Minister Dr Ng Yen Yen on Wednesday officiated the campaign
at a ceremony held here.

Also present were Malaysian High Commissioner to Singapore Md Hussin Nayan
and Tourism Malaysia director for Singapore Zalizam Zakaria.

Speaking to reporters ealier, the minister said last year "we did a good
promotion on the buses, so this year we increased the number of buses."

She said the buses will ply the routes covering the Central Business
District, Orchard shopping belt and residential areas around the island.

Dr Ng said the strategic and comprehensive coverage was aimed at reaching
Singaporeans and tourists alike.

"This is to again remind Singaporeans to "please come to Malaysia and enjoy
our nature, food etc," she said.

The bus advertisements feature the natural and cultural wonders of Malaysia
such as UNESCO World Heritage sites like Penang and Malacca and its unique
Malaysian homestay and self-drive experiences.

On another note, Dr Ng said last year Malaysia received 150,000
international tourists for the homestay and 52 per cent were Singaporeans.

She said Tourism Malaysia will continue to promote the homestay programme
for Singaporeans and in particular the youths.

"We have identified many homestays area including in Sabah, Sarawak,
Pahang, Kelantan Penang and Perlis," she said.
--BERNAMA