Firefly In Bid To Tap Saudi Market

KUALA LUMPUR, Dec 15 (Bernama) -- Firefly is reaching out to travel consultants from Saudi Arabia in a bid to tap this high-yield market. The airline will host an entourage of 14 Saudi Arabian travel consultants on a familiarisation trip from Subang to Kuantan from today until Dec 17. "We will be treating our guests to our well-known in-flight services and hospitality while sharing with them all our product and destination updates," said its head of Marketing & Communications, Angelina C Fernandez, in a statement on Thursday. "This is part of our targeted efforts to tap the Saudi Arabian market which is high-yield and volume-based. "We are seeing an increasing trend in year-round arrivals of Saudi Arabian travellers, though the peak travel season continues to be during their summer months," she said. As a subsidiary of Malaysia Airlines (MAS), she said Firefly can leverage on its code-share agreement with MAS which allows travel consultants to purchase Firefly seats through the Global Distribution System, MAS reservation system and all MAS international sales channels. She said that among repeat visitors from Saudi Arabia and other Middle Eastern nations, Firefly is experiencing an increase in demand for bookings to new destinations beyond the traditionally popular destinations such as Penang, Langkawi and Kuala Lumpur. "To address this demand, we will be highlighting to the travel consultants our other destinations such as Kuantan, Johor Baharu, Koh Samui and Singapore,” she said. Firefly had jointly collaborated with its parent company MAS to host the flights for the travel consultants, who will be returning to Jeddah on Dec 19. -- BERNAMA Malaysia