Rebadged Polo Helps Proton Recapture Market Share - OSK Research

KUALA LUMPUR, March 5 (Bernama) -- OSK Research says the possibility of rebadging Volkswagen Polo as a Proton will be a positive move in helping the national car maker recapture market share. The research house was commenting media reports that say the German automaker has formed a special team to look into the possibility of remodelling the Polo as a Proton. "We see this rebadging possibly materialising in one to two years," OSK Research house said Monday. "In its efforts to benefit from economies of scale, we do not rule out the possibility of Proton exporting the rebadged Polo to other Asean markets." This would also certainly benefit the autoparts sector as a whole, it said. Nevertheless, OSK Research remains "underweight" on the sector "as we have yet to gain clarity on how the new lending guidelines may have hit the approval rates of hire purchase loan applications". Proton is a Malaysia's leading automotive manufacturer. -- BERNAMA