Pink Caravan reveals details of 2nd horseback journey in the UAE

Sharjah, March 27, 2012 (WAM) - Pink Caravan campaign, an initiative launched by the Friends Of Cancer Patients (FOCP) to increase awareness on the importance of early detection of breast cancer in the UAE, unveiled details of the caravan's second ride, which will start on 5th of April in the emirate of Sharjah and run over 10 days until the closing day in Abu Dhabi on 14th of April. The Pink Caravan announced its expansion this year to include more than 10 riders divided into 10 volunteer riders and 5 riders from Pink Caravan's ambassadors and the UAE prominent figures on daily basis. The caravan will visit the main areas in the Northern Emirates including Al Dhaid, Ajman, Masafi, Fujairah, Khorfakkan, Umm Al Qaiwain, Ras Al Khaimah, Sharjah, Al Mamzar, Dubai Hospital, Dubai Academic City, Jumeirah Beach in Dubai, Al Samha, Al Shahama, Marina Mall, and the Emirate Palace in Abu Dhabi. The total distance of the journey will be 266 kilometres. The announcement was made in a press conference that was held yesterday under the patronage of Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of the Supreme Council for Family Affairs, Honorary President of the FOCP who was represented by Ameera BinKaram, FOCP's Founding Member and President of the Board of Trustees. The Pink Caravan announced that a 2D mammogram will be designated to reach remote areas and enable medical team conduct ultrasound and mammogram tests on spot, in order to save time and effort, and get rapid and more accurate diagnosis results. More than 50 physicians and medical personnel, who were trained to the highest international standards, will conduct the medical tests and awareness lectures for men and women, alike. On the other hand, the Pink Caravan's awareness team will start its campaign to spread awareness on the dangers of cervical cancer. The campaign will reach Sharjah and the Northern Emirates in cooperation with Dubai Health Authority and Abu Dhabi Health Authority. The ambassadors inked the stamp of loyalty on the pink caravan ambassador program which was unveiled during the press conference. New smart phone applications were announced to be used during the journey to enhance communication between the pink caravan, its riders and spectators. Media representatives were familiarised with the mammogram clinic. At the end of the conference, the caravan's riders made a show that included the safety measures and other details. - Emirates News Agency, WAM