Hyundai Motor to develop non-memory chips for car entertainment system

SEOUL, Nov. 26 (Yonhap) -- Hyundai Motor Co., South Korea's top automaker, said Wednesday it will develop non-memory chips for use in its in-car entertainment systems, in a move to reduce its sole reliance on foreign chipmakers for such chips.

To meet the target, Hyundai and its affiliate Kia Motors Corp. selected local
chipmaker C&S Technology Inc. as their partner to develop the chips, the company
said in a statement.
Under the contract, Hyundai and C&S Technology will design and manufacture the
chips for car-based information and data systems, the statement said.
Hyundai didn't provide information on when it will begin producing such chips and
how much it will spend.
Officials at Hyundai's public relations team weren't immediately available for
comment.
The global market for in-car entertainment systems is likely to grow sharply in
coming years as automakers are working to allow drivers to access the Internet in
their vehicles.
The average cost for chips per vehicle is expected to rise to US$317 in 2015 from
$246 today, Hyundai said in the statement.
In May, Hyundai and Microsoft Corp. signed an agreement to become the first Asian
automaker to use the U.S. software giant's in-vehicle entertainment system in
2010.