Exports of Korean programs top US$16 million in international media market

SEOUL, April 7 (Yonhap) -- Exports of Korean television programs reached US$16.2
million at this year's international media market in France, a successful result
considering the sweeping global economic downturn, the country's broadcasting
institute said Tuesday.
TV dramas took up nearly 93 percent of Korean programs sold at the Marche
International des Programmes de Television (MIPTV), an annual media market held
in Cannes, France, the Korea Broadcasting Institute said in a press release.
The market closed April 3.
"Although the exports are a little below last year's $16.4 million, we did
superbly well, especially considering the number of participating firms decreased
by almost 16 percent due to the economic crisis," the institute said.
A two-part documentary on dinosaurs produced by public education channel EBS had
been sold to RTLDisney at nearly $100,000, the highest price ever for a Korean
documentary, during the MIPTV.
Up to 3,800 broadcasting firms participated in the 46th MIPTV, including 24
Korean firms.
hayney@yna.co.kr
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