Malaysia's First Halal Food Delivery App, Odejee, To Start Operating Next Month

JOHOR BAHRU (Johor, Malaysia), Oct 27 (Bernama) -- Odejee, Malaysia’s first halal food and beverage (F&B) delivery application (app) is expected to start operating within Johor Bahru and its surrounding areas by the end of next month. Odejee chairman Ismail Alwasi Khan said to-date, around 600 vendors have expressed their interest in registering for the app. “All F&B vendors registered with Odejee have halal status, apart from being owned and operated by Muslims. “To start with, Odejee will operate around Johor Bahru and the surrounding areas, such as Pasir Gudang, Senai and Kulai, with around 500 F&B delivery persons, and the service will be expanded throughout the state in December,” he said to reporters at the opening ceremony of Odejee’s office here, Tuesday. The ceremony was officiated by Johor Islamic Religious Council advisor Dr Noh Gadut. Also present was Odejee chief executive officer Yusaini Ali. Ismail said the company plans to expand the service to the Klang Valley in the first quarter of next year, followed by states of Negeri Sembilan, Melaka and subsequently nationwide. He said the online F&B delivery segment’s potential is now quite extensive in the state due to the COVID-19 pandemic. However, he stressed that Odejee was not set up to compete with the existing food delivery apps, rather, it aims to fulfill the demand for the food to be halal-guaranteed, especially for Muslim customers. “To date, there has not been any online food selling app that focuses on food that is truly and undoubtedly halal for consumers. “Thus, the idea to create the Odejee app came about a few months ago, and it will be developed in stages to offer Odejee Makanan (food), Odejee Penghantar (delivery), Odejee Mart and Odejee Servis (service),” he said, adding the app is for all consumers, and not just the Muslims. According to Ismail, 10 per cent of profits from Odejee will be donated to the Johor People's Waqaf Fund. Meanwhile, Noh commended Odejee’s efforts, saying that it is a worthy economic endeavour for Muslims. “This is a very good move to ensure that the food supplied to customers are halal as commanded by Islam, and Odejee’s effort to provide such an option should be supported by all parties, especially the Muslims,” he added. -- BERNAMA