JBL Relaunches Brand in Malaysia

KUALA LUMPUR, March 31 (Bernama) -- JBL, a lifestyle audio brand under Harman International, has announced its brand relaunch in Malaysia and reintroduced a full range of lifestyle audio products. JBL Malaysia business development manager Mitchell Wong said the company was confident of its brand relaunch in Malaysia considering the current demand for audio devices especially in the online gaming market in the country. “JBL is all about pushing the boundaries for premium audio experience and products that address the needs of our customers. This is what we do best, amplifying music’s ability to make people feel good, feel connected, and make life infinitely more entertaining. “We have seen the emergence of discerning audiophiles and the growth of the online gaming market in Malaysia, therefore, we are very confident that this relaunch is timely,” he said at a virtual brand relaunch and product reintroduction event today. Harman International is a wholly-owned subsidiary of Samsung Electronics Co, Ltd. At the event, JBL has introduced over 30 new JBL lifestyle audio product categories from headphones, Bluetooth speakers, Party Box series, JBL Quantum Gaming series and sound bars to truly wireless earphones. Besides unveiling its new products, JBL Malaysia has announced new partnerships with local brands such as Tropicana Corporation Bhd, Babel, and artistes such as Mustang Dance Academy under its new campaign initiative, #JBLPeople, aimed at building a JBL community in Malaysia and enabling a wider group of audience to have the opportunity to experience JBL products through various avenues. JBL has also announced the partnership with ESL for ESL Mobile Open: League of Legends: Wild Rift SEA Icon Series Malaysia Summer Season 2021. All JBL products are available for purchase online on Shopee and Lazada e-commerce platforms as well as JBL retailer outlets. -- BERNAMA