Malaysia-Based Sedania’s Offspring Expands Into Thailand, Eyes US$5.96 Million Market Share

KUALA LUMPUR, July 13 (Bernama) -- SEDANIA Innovator Bhd’s (SEDANIA) 51-per cent owned unit, Offspring Inc, has entered the Thailand market and is working to achieve a market share of US$5.96 million (RM25 million) per annum. Offspring Inc is a health tech company which focuses on early child care solutions, offering eco-friendly baby diapers, biodegradable wet wipes, baby care essentials and home care products that use non-toxic, organic and plant-based ingredients. In a statement Tuesday, SEDANIA said the market share target is calculated based on Thailand’s birth rate of 780,000 per year. With the recent expansion into Thailand, Offspring Inc is now present in 11 countries, including the United States, Singapore, Brunei, the Philippines and Russia, it said. “Expansion plan has always been the key focus for Offspring Inc., and getting into Thailand further solidifies the company’s strategic growth plan. “Thailand is expected to be one of the fastest-growing markets for baby diapers in Southeast Asia,” said SEDANIA’s founder and managing director, Azrin Mohd Noor. According to Euromonitor International, the global baby diaper market is expected to witness an estimated compound annual growth rate (CAGR) of US$51.53 billion (US$1 = RM4.19) by 2024. “The staggering numbers represent a golden opportunity for Offspring Inc. We anticipate Thailand to be the leading export country for the Asian market,” said Azrin. -- BERNAMA