InFlavour Kicks off in Saudi Arabia

Riyadh, October 29, 2023, SPA -- "InFlavour" Expo, which is dedicated to the food and beverage industry, was inaugurated today. It is organized by "Tahaluf", and proudly sponsored by the Ministry of Environment, Water and Agriculture. This event is scheduled to happen from October 29th until October 31st at the Riyadh Exhibition & Convention Center Malham.
The opening ceremony was attended by the undersecretary of the Ministry of Environment, Water and Agriculture for development, Eng. Ahmed bin Saleh Al Ayadh alongside other officials. The exhibition's primary objective is to promote sustainability and enhance food security while fostering innovation in the Kingdom's food technology sector. Additionally it aims to set benchmarks for this industry.
Eng. Ahmed Al Ayadh highlighted in his speech that Saudi Arabia has placed emphasis on its sector. This focus is evident through strategies centered around agriculture, water management and food security. Moreover various policies, plans and programs have been launched to empower sectors in boosting production capabilities and ensuring food supply chains.
He further said that organising this event serves the purpose of addressing challenges encountered by the food production and industry sector while encouraging investment in food services as Saudi Arabia food and beverage industry.
The exhibition brings together companies, manufacturers, entrepreneurs, known chefs and other professionals, from the global food and beverage industry. It is expected to draw a number of individuals who are interested in the food and beverage sector. It will showcase the participation of more than 435 brands representing 143 countries worldwide. Notably 119 of these brands have invested in Saudi Arabia. The event will also feature 196 speakers and 200 investors from 29 countries.
The Expo introduces InFlavour Invest, which primarily focuses on connecting projects and assisting investors in diversifying their investment portfolios. Participating investors will have the opportunity to witness Saudi Arabia growing prominence as a hub for imports, exports and re-exports. Additionally they can engage with over 50 emerging. Established high end F&B companies through networking events and promotional programs.
The main objective of the Investors Program is to support both global investors in the food industry by providing them with the funding to expand their businesses.
InFlavour is an event that concentrates on finding solutions to enhance food related activities and investments. Its ultimate goal is to ensure that people have access to a variety of food options that cater to their needs and preferences.
--SPA