RAFED Wins Best Middle East Call Center Award in Best Business Methods Category

Riyadh, October 29, 2023, SPA -- RAFED Transportation Services Company, the executive arm of the Ministry of Education in providing school transportation services, has won the Best Call Center Award in the Middle East in the category of best work methods for the year 2023.
The announcement was made during the annual regional ceremony for call centres in the Middle East (Middle East Call Center/CX Awards), with the participation of several companies, government agencies, and the private sector, which was recently held in Dubai by the INSIGHTS International Organization, which specializes in consulting and developing call centres in the Middle East.
The CEO of RAFED, Fahad Al Shaya, explained that RAFED's winning of the Best Call Center Award in the Middle East comes as a culmination of the company’s efforts aimed at developing the communication system with customers and improving the services provided to them, stressing that the company is keen to provide the best international services and practices to respond to beneficiaries and serve them efficiently and with high quality per the best practices applied globally, to continue improving the educational transportation sector in the Kingdom.
The company’s call centre and its affiliated channels received more than 100,000 reports and inquiries during the current academic year, including 70,000 phone calls, amounting to more than 7,000 hours of communication with customers. Additionally, the company has automated data and systems to speed up service provision by creating a data page for beneficiaries, processing reports, continuously updating communication procedures, training and qualifying call centre employees, and developing communication capabilities.
The company has also allocated eight various channels to serve beneficiaries, respond to their inquiries, and interact with them by receiving calls from the customer care centre on the toll-free number 8001231000 or communicating via email CS@rafedsa.com or the company’s account on X platform @Rafedcare, in addition to its website www.rafedsa.com.
--SPA