Global Experts Ready to Share Insights at InFlavour to Help Elevate Regional F&B Ecosystem Next Sunday

Riyadh, October 26, 2023, SPA -- InFlavour, the most exciting F&B event to enter the scene in partnership with the Saudi Ministry of Environment, Water & Agriculture, will feature an uncontested speaker line-up for its launch at the Riyadh Exhibition & Convention Centre, Malham from October 29-31.
Celebrity chefs Marco Pierre White and Manal Al Alem are amongst 200 other F&B pioneers on the line-up, with the star power duo complemented by a host of industry leaders from companies such as Big Idea Drinks, Ossiano, and Kitopi, the world's leading multibrand restaurant and tech unicorn.
Often considered the 'Godfather of Modern Cooking', Marco Pierre White is a passionate advocate for the F&B industry's ongoing maturity and progression. He said it is "an honour and a privilege" to headline the first InFlavour event.
"To be involved in the launch of Saudi Arabia's first F&B event is incredibly exciting, not only because InFlavour promises to greatly accelerate the Kingdom's burgeoning food sector but, with government-backing, it is also clearly serious about improving food security and inspiring industry innovation across local and international businesses," White said.
"Middle Eastern cuisine is all about coming together, sharing, socializing, and indulging – and that is what I see InFlavour bringing to the table. When you combine international knowledge, local insights, technology, and cuisine, amazing things can happen. Given the list of expert speakers that I have seen so far, expectations should be sky high."
Other sector-leading speakers sharing their expertise over the three days across two conference stages include;
On the Main Course Stage: Jim Mellon, Executive Director, Agronomics, Aamer Sheikh, CEO, PepsiCo KSA, Seymone Leigh Moodley, Editor In Chief, Hotel & Catering News Middle East, Mayada Badr, Chief Executive Officer, Culinary Arts Commission and Eugenio Minvielle, President & Founder, Innit.
On the Invest & Indulge stage: Bjoern Witte Managing Partner and CEO Blue Horizon Corporation,Dana Al Salem Founder Merit Capital,George Coelho Co-Founder Astanor Ventures,Miyoko Schinner Entrepreneur, Chef, Author Miyoko's Creamery,Zhong Xu Co-Founder and CEO deliverect,Andrew D. Ive Founder & Managing General Partner Big Idea Ventures,Anthony Chow Co-Founder Agronomics.
"These are the people at the sharp end of transformation across the entire global F&B eco-system," said Michael Champion, CEO of Tahaluf, the Informa Business entity organizing InFlavour with the support of the Saudi Ministry of Environment, Water & Agriculture. "Their insights will be invaluable in reshaping the food and beverage economy within Saudi Arabia and beyond".
Issues to be addressed at the InFlavour conference include food and water security, agritech, sustainability, logistics, food tech and investment, alternative proteins, plant-based food, concept restaurants, culinary excellence, food waste, retail, and e-commerce.
With its government support, InFlavour is central to a major F&B transformation within Saudi Arabia, which is actively promoting foreign direct investment and tourism as part of its Vision 2030. Tahaluf believes the arrival of international experts from the food and hospitality sectors will upscale the Kingdom's F&B landscape, enhance the Kingdom's pipeline culinary offerings, promote cultural exchange, and contribute to the growth of Saudi's burgeoning tourism sector.
As Saudi Arabia embraces a multi-trillion-dollar national development drive heavily reliant on leveraging its booming tourism and hospitality sectors, InFlavour will serve as a gateway for local, regional, and global food manufacturers. The three-day event will enable them to reach industry buyers and consumers across the most populous country in the Arabian Gulf, as well as footprint growth markets in Africa, Asia, and Europe.
Several global and regional F&B powerhouses have signed up for the launch event, with pavilion representation from Pepsico, NADEC, Al Rabie, Jahez, Mrsool, Lugmety, and 400+ more exhibitors.
Meanwhile, more than 200 prominent Saudi Arabian and global investors and venture capitalists will gather at InFlavour's dedicated Investor Program to leverage emerging opportunities across the Kingdom's food service market, which is forecast to be worth US$30.47 billion by 2029. The investors will engage with more than 50 cutting-edge F&B startups and participate in matchmaking and pitching programmes that could see innovators secure critical development funding.
InFlavour will bring over 40,000 attendees with 35% international representation from over 143 countries this October 29-31 at Riyadh Exhibition & Convention Center.
--SPA