ID :
67945
Fri, 06/26/2009 - 18:54
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SHARIA BANKS MUST MAKE CLEAR THEIR MARKET SHARES: OBSERVER

Jakarta, June 26 (ANTARA) - Economic observer Christianto Wibisono said that sharia-based banks must make clear their market segments so that non-Muslim customers would be able to understand them.

"Non-Muslim bank customers are lack of understanding of whether sharia-based banks are open for the public or not. Ideally, Sharia banks should intensify their socialization programs," Wibisono said here on Friday.

Wibisono made the remarks in an effort to help boost the development of sharia banks's market shares which so far had only reached five percent, while their assets experienced a 37 percent growth to Rp51 trillion.

He cited the sharia banks in Europe whose market segements were made clear so that non-Muslim customers were encouraged to become their customers.

The same is true to those in Hong Kong and Singapore. Because sharia banks in those countries made clear their market shares, the public in general were able to understand that sharia banks were open to the public.

On the possibility of sharia banks to take part in developing small-and-medium scale businesses (UKM), Wibisono said it would depend on the courage of the government and Bank Indonesia (BI/the central bank) to decide it.

"Basically, it is very strategic to develop UKM businesses with financing from sharia banks. However it needs support from the government in the form of mechanism arrangement with public banks," he said.

Sharia banks are also called on to open a promotional room which involves religious institutions, universities/educational sector and societal organizations.

"Direct socialization programs are more effective than advertisements on the radio, television and print media. The people would be attracted to become customers if they understand the benefit of sharia bank products," he said.

The other breakthrough that Sharia banks could make is to establish business cooperation with the government and state-owned firms where Sharia banks take part in financing of large scale projects.

"There will be no problem with assets because sharia banks can cooperate with other banks and state-owned companies. They will have a good prospect in the future," he said.***


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