Hatyai Rebounds As First Malaysian Tourist Groups Arrive Post-Flood

SONGKHLA, Dec 26 (TNA) - Thailand’s southern tourism hub of Hat Yai officially signaled its recovery on Thursday as the first major groups of Malaysian tourists arrived following devastating floods, part of a government-led push to restore economic confidence ahead of the New Year.

The Tourism Authority of Thailand (TAT) welcomed over 100 participants of the "Smile @ South, Malaysia – Thailand Caravan," featuring 30 cars and 22 big bikes. The convoy is scheduled to explore attractions in Songkhla and Satun provinces, marking a symbolic return to normalcy for a region heavily reliant on cross-border visitors.

"This caravan demonstrates the confidence in Hat Yai’s recovery and the enduring friendship between our two nations," said TAT Governor Thapanee Kiatphaibool. "We are ready to move forward and grow our tourism together."

The recovery efforts come as Hat Yai prepares for the "Hatyai New Year 2026" celebration on Dec. 30-31. Officials described the event as a "booster shot" designed to attract both domestic and international travelers while supporting local businesses hit by the recent inundation.

To facilitate travel, authorities launched the "Amazing Hatyai Happy Bus" project, a free shuttle service connecting hotels and key landmarks. The service will run hourly from 6:00 a.m. to 7:00 p.m. through Feb. 28, 2026.

Between January 1 and December 21, 2025, more than 4.3 million Malaysian tourists visited Thailand, averaging 7,000 arrivals per day.

While recent flooding in Hatyai caused a slowdown in late November and early December, a positive trend emerged mid-month. Over the past weekend, daily arrivals surged to between 13,000 and 15,000, reclaiming Malaysia’s position as Thailand’s top source market.

The most popular destinations for these visitors include Songkhla, Bangkok, Krabi, Phuket, and Chonburi. -819 (TNA)