ID :
73936
Thu, 08/06/2009 - 09:46
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ANTARA CHIEF: INDONESIA HAS POTENTIAL OF CREATIVE ECONOMIC GIANT

Bandarlampung, Aug 5 (ANTARA) - President Director of Indonesia's ANTARA national news agency Ahmad Mukhlis Yusuf said properly developed, Indonesia may grow into a creative economic giant as it has the necessary heterogeneous natural and cultural resources.

"The government is obliged to facilitate the creative economic potentials of the regions forming a community, as a creative economy is a synergized economy," Ahmad Mukhlis Yusuf said in Bandarlampung on Wednesday.

He added, the key to a successful creative economy, besides brand is differentiation, in the meantime Indonesia's economy players had been active only with commodities.

He said technological progress and the growing information technological talents at campuses demand the development of other economic sectors which not merely rely on the potential of commodities.

Creative economic players can raise the economic value of a commodity, because of a brand, tight quality control, and good service.

"Creative economy will make something ordinary to look having a higher value, like Lampung coffee for instance, which according to me is one of the best coffees in the world, and can be very expensive with the brand and a strong differentiation," he said.

Mukhlis added that there are several factors which could be synergized in building a creative economy, namely in addition to the creative economic players as service providers, but other sectors are also playing a strategig role, like campuses, regional administrations, and the mass media.

"Campuses and regional administrations could serve as facilitators to accommodate the big talents to promising and potential regional income," Muchlis said.

In the meantime, the media is spreading information, both for creative economic players or for informing the public on the existence of creative industrial enterprises.

"All the mass media could serve as provocateurs and a strong boost to enliven the creative economic sector, including ANTARA," he said.

In the meantime, creative economic players may jointly form a community for the mutual exchange of information, thereby creating a differentiation to boost the growth of a creative economy.

The idea on the development of a creative economic sector emerged in an exclusive interview between the ANTARA boss and an economic expert of Lampung University Asrian Hendy Cahya in an exclusive conversation recorded for a TV program in Lampung, Tegar TV.

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