BMW Malaysia Introduces BMW Eco Pro Screensaver

KUALA LUMPUR, June 19 (Bernama) -- BMW Group Malaysia has introduced the BMW Eco Pro screensaver, which enables Windows and Mac users to further contribute towards energy efficiency and environmental sustainability. BMW Eco Pro is a special screensaver which operates on the same principle as the premium carmaker’s innovative Auto Start/Stop function, BMW said in a statement Monday. Its Head of Marketing Raymond Tan said the screensaver is designed to further highlight what BMW seeks to achieve through its strategy of BMW EfficientDynamics, the development of solutions and practices that result in meaningful and practical benefits to users as well as the environment. The BMW ECO Pro screensaver applies the same energy conservation principle in which BMW has incorporated into all its cars with the Auto Start/Stop function. The function automatically switches off the vehicle’s engine at a standstill, when the brake pedal is depressed and restarts the engine automatically as soon as the driver presses the accelerator pedal again. Tan said with the screensaver, Malaysians could potentially save over 12 million kilowatt of energy if everyone were to leave their computers and notebooks idle for 10 minutes. -- BERNAMA