Emirates NBD ranked among top 25 Global Banks on Social Media

DUBAI, 26th March, 2015 (WAM) -- Emirates NBD has been ranked 25th among all banks active on social media in 2014 on a global scale. Compiled by the Financial Brand, a USA-based online publication focusing on branding issues and providing strategic analysis and insight on a range of critical brand-building tools, the ‘Power 100’ is the only like-for-like ranking of banks’ success rate in social media platforms. Additionally, the bank was ranked at 29 on the Top 100 banks on Twitter with over 41,000 followers, and 14 for most all-time YouTube views, in the independent survey that calculates ranking based on Facebook likes, Facebook engagement rate, Twitter followers, Tweets sent, YouTube views and YouTube subscribers. Emirates NBD’s Facebook page has reached unprecedented levels of customer engagement, reflecting the bank’s efforts in strengthening its online presence by engaging directly with customers while transforming customer experience. The bank currently has a fan base of 330,000 on its official Facebook page, making Emirates NBD the largest followed bank on Facebook in the UAE. "Earning a spot among the top 25 global banks on Facebook is a testament to our concerted efforts to engage with customers on real time basis while ensuring that they receive superior customer support," said Shayne Nelson, Group Chief Executive Officer, Emirates NBD. "While we remain committed to delivering on our promise of innovation, the bank’s other social media platforms such as Twitter, Instagram and LinkedIn are helping us provide best-in-class customer service, at par with global best practices. Most importantly, our active presence on social media has enabled us to fast track the process of dealing with customer issues, leading to greater customer satisfaction." – Emirates News Agency, WAM – http://www.wam.ae/en/news/economics/1395278427722.html