Etihad Airways unveils first ever LinkedIn mapping tool

Abu Dhabi, April 30, 2013 (WAM) - Middle East's first brand campaign using LinkedIn Application Programming Interfaces (APIs) Makes it easier to be productive while travelling Etihad Airways, the national airline of the United Arab Emirates, yesterday launched an innovative online mapping tool developed in cooperation with LinkedIn, the world's largest professional network, to make it easier to message new contacts, arrange meetings and be more productive while travelling. The "Etihad Mapped-Out" tool is available at www.etihadmappedout.com and offers professionals on LinkedIn the ability to search their connections by geographical location and see them displayed on a map making it easier for business travellers to connect with their global network of contacts as they travel, the carrier said in a press release. LinkedIn members can enter search parameters based on: geographical area, which can be countrywide or even a specific city; industries of interest; and first- and/or second-degree connections The result of the search is a personalised map of the member's LinkedIn connections, with a listing of business contacts within the region. Members can also reach their contacts instantly by sending messages directly from the contact list The Etihad Mapped-Out tool is available exclusively to members of LinkedIn. The tool also allows users to superimpose an Etihad Airways' route map, displaying all passenger destinations served by the airline. – Emirates News Agency, WAM