Firefly Bags Most Promising Brand Of The Year Award

KUALA LUMPUR, April 26 (Bernama) -- Community airline, Firefly, received the 'Most Promising Brand of the Year' award at Putra Brand Awards (PBA) Gala Night on Tuesday. Initiated by the Association of Accredited Advertising Agents Malaysia, the PBA measured brands by consumer preference, through a robust consumer research methodology, to determine Malaysia's favourite local and international brands. Firefly Chief Executive Officer Ignatius Ong said, "Firefly is thrilled to accept this distinguished award. "It will certainly spur us to greater heights in serving our customers as we continue to be one of the best customer-oriented regional airlines in the industry, offering an excellent flying experience to all our passengers." Meanwhile, the airline recently introduced its newest service between Kota Baharu and Johor Baharu, which will take off Thursday. This will make it the only commercial airline that provides direct access between the East Coast of Peninsular Malaysia and the Southern state of Johor. "To be honoured with such a prestigious award, right before an event that signifies Firefly's continued growth, is a great accomplishment for the company. A two-in-one celebration," Ong said. -- BERNAMA