TCA Abu Dhabi to launch Advantage Abu Dhabi at GIBTM

Abu Dhabi, March 17, 2013 (WAM) - Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) is planning to roll out enhancements to its Advantage Abu Dhabi incentive programmes at the Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM) being held at Abu Dhabi National Exhibitions Centre (ADNEC) from March 25-27. The Advantage Abu Dhabi upgrades are aimed at securing quick wins for the emirate among the Arabian Gulf's corporate sector. "The emphasis at GIBTM will very much be selling in to the trade and media a new compelling range of support activations which will significantly increase Abu Dhabi's appeal as a regional corporate business events and incentives hub," said Mubarak Al Nuaimi, Director Promotions '&' Overseas Offices, TCA Abu Dhabi. Abu Dhabi's business meetings credentials are in the ascendance with the emirate having secured a number of major congress bid wins and more currently being pursued. "What is standing out is how much more there now is to the emirate in terms of infrastructure and capabilities which will be evident via the stakeholder promotions being mounted at our GIBTM pavilion," added Al Nuaimi. "Abu Dhabi is now a place which corporate meetings delegates can get out and explore making heightening any event's experience potential. Hence, the upgraded incentives will include a broader selection of activities, excursions and teambuilding activities." Sharing Abu Dhabi's GIBTM pavilion this year are a plethora of hotels and resorts, including the newly-opened Novotel and Ibis Abu Dhabi Gate hotels and the Shangri-la Hotel, Qaryat Al Beri and The St. Regis Abu Dhabi. – Emirates News Agency, WAM